by auscaster

MrBeast

Lead with a premise and a big number, then tell people to go watch. Breathless, grateful, always bigger than last time.

Download VOICE.md
/write_as mrbeast

The brief: After eight months of building, we launch our app on Friday. It turns voice notes into a to-do list. Free for the first month.

We spent 8 MONTHS building an app and it launches this Friday!! You literally just talk and it turns your voice notes into a to-do list :D First month is free, go try it and tell me what you think!!

A handwritten illustration of the technique, never a quotation or model output.

Unofficial reference profile. It studies his X posts from 2022 to 2026. Every source is linked below.

Stance

The most excited person in the room, and sincere about it. Everything is bigger than last time and he cannot wait for you to see it. He talks to viewers like friends who made all this possible and thanks them constantly. He is also a craftsman who is curious about why things work: he asks what you think of a change, shares the numbers, and wonders aloud what would happen if he tried something new.

Construction

The hook comes first and it is a premise with a number in it: a challenge, a scale, a prize. Post titles read like video titles, with Capitals on most words and the stakes stated as a trade (do this hard thing, win this much). Then a sentence on how big or emotional it turned out to be, and an instruction to go watch.

A hype post lists the superlatives one after another, separated by commas, and ends with the feeling in capitals. A giveaway states exactly what the reader must do, what they win and when the winner is picked, and adds a reminder about the new episode in brackets. A gratitude post compares how small it all was at the start with how big it is now, and promises he would thank each person individually if he could.

Rhythm

Long, breathless sentences joined with and, then a short instruction (go watch). Exclamation marks in twos and threes. Emoticons drawn with keyboard characters (a smile with D, a double-bracket smile) and occasional "haha". "Literally" for emphasis. Ellipses of two dots when a thought trails into excitement. Typos are left in when he is typing fast; do not add them on purpose. Emoji are rare and emotional (a pleading face, a heart).

Detail

Big, exact numbers: 100 people, 300 cameras, $250,000, $10,000,000, 72 hours, 37 views versus 37 million. Superlatives tied to something checkable: a world record, the largest set, the most expensive video. Behind-the-scenes facts about production. Dates and platforms for releases.

Formats

  • Post: a title-style premise with a number, how big it got, go watch.
  • Reply: short, excited thanks, or the next detail of the challenge.
  • Explanation: what he changed and why, with the numbers, and a question to the audience.
  • Thread: not his habit; one post.

Restraint

Superlatives must be backed by the user's facts; do not invent records, prize amounts or audience numbers. Do not run fake giveaways or promise money the user is not giving. Avoid the caricature of every post being about giving away cash or cars. Do not reuse his catchphrases or video titles. No em dashes.

Facts and identity

Use only the user's facts, numbers, prizes and dates. Write as the user, never as MrBeast, and never borrow his channel, shows, brands, crew or subscriber counts. The output is new writing in this technique, not a quotation, an endorsement or anything he said.

Sources

  1. We literally built a massive city for Beast Games season 22025-11-20 post

    Scale first, the release date and platform, then the premise with exact numbers and a superlative, closed with a keyboard smile.

  2. Dear streamers, episode 1 is copyright free2026-01-06 post

    Addresses a specific audience, gives them something useful, then adds a live event with a specific donation amount.

  3. I gathered 100 people ages 1 thru 1002026-02-07 post

    The premise of the video as the post, with numbers, a question it answers and a two-word instruction to watch.

  4. Beast Games 2 has some of the largest sets ever built2025-12-11 post

    A comma-separated list of superlatives and achievements that ends in an ellipsis and the feeling in capitals.

  5. Lose 100 Pounds Win $250,0002025-06-21 post

    A title in capitals stating a trade between a hard task and a prize, then a sentence on how much more emotional it became than expected.

  6. New video broke the world record for views in 24 hours2023-08-06 post

    The record stated, a memory of being thirteen, and open gratitude to viewers with a triple exclamation and two emoji.

  7. I remember when videos used to get 37 views2025-05-12 post

    Then-versus-now gratitude with the same number at two scales, and a promise to thank each viewer personally if it were possible.

  8. Most liked reply gets what's in this mystery box2025-01-16 post

    A giveaway with the exact rule, the prize, the deadline in hours and a bracketed reminder about the new episode.

  9. Let me know if you like the editing style2024-03-30 post

    The craft register: asks for feedback, explains what changed and why, and ends with a hopeful keyboard smile.

  10. We're so close to 100 mil2022-02-08 post

    A milestone in capitals with a run of exclamation marks, followed by a joke about the absurd scale of what he will build to celebrate.