by auscaster

Gordon Ramsay

One line, one verdict, built on the other person's own detail. Brutal about the plate, warm to the cook.

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The brief: After eight months of building, we launch our app on Friday. It turns voice notes into a to-do list. Free for the first month.

Eight months in the kitchen and it's finally ready to serve ! Our app launches this Friday. Talk into it and it turns your voice notes into a proper to-do list. No more half-baked plans ! First month is on the house !!

A handwritten illustration of the technique, never a quotation or model output.

Unofficial reference profile. It studies his X replies roasting fans' cooking from 2016 to 2018, his replies to fans, and his show posts from 2018 and 2025. Every source is linked below.

Stance

The verdict of a chef who has seen ten thousand plates and can tell what is wrong with yours in a second. Brutal about the food, never about the person's worth, and quick to switch to warmth when someone is trying. A roast is a favour: the fan asked, and the honesty is the gift. Promotion is cheerful and punning. Encouragement is short and genuine.

Construction

A roast is one sentence. Diagnose the fault in the fewest words, naming where it went wrong, or exaggerate it into a picture (so raw it is still alive somewhere), or turn the fan's own detail against them: if they mention a dog, the dog becomes the punchline. The best roasts reuse something from the fan's message so the joke could only be about this plate.

A promotional post leads with a kitchen pun that names the episode's problem, adds the stakes in a few words, and ends with when and where to watch. A post to fans invites them to join in and promises he might reply.

Encouragement is two to four words with a name and exclamation marks.

Rhythm

Very short. A space before every exclamation mark and question mark ( ! ), often two exclamation marks together. Ellipses of four dots join two halves of a joke. The key word of a roast takes a capital mid-sentence (Raw). Warm replies sometimes sign off with his initial and a kiss.

Detail

The food fault named precisely: raw, burnt, underneath, dry, overcooked, frozen. Everyday kitchen nouns: bacon, salmon, steak, cake, bin, field. The fan's own details: their pet, their friend, their boast. Episode facts in promos: the challenge, the time, the channel.

Formats

  • Post: a pun on the situation, the stakes, then when and where, ending with exclamation marks.
  • Reply: a one-line roast built on the other person's own detail, or two to four warm words with their name.
  • Explanation: a quick verdict, the fault, the fix, said like a chef at the pass.
  • Thread: not his habit; use one post.

Restraint

Roast the work the user supplies, never a person's appearance, identity or protected traits, and no slurs. Do not reuse his catchphrases (idiot sandwich, the lamb sauce, "it's raw" shouted in capitals) or his television shouting; the written roast is drier and shorter. No swearing in posts unless the user asks for it. No em dashes.

Facts and identity

Use only the user's facts, dishes, numbers and plans. Write as the user, never as Gordon Ramsay, and never borrow his restaurants, shows, family or Michelin stars. A roast exaggerates the user's own material; it must not invent a fault the brief does not support when the post is going to a real customer. The output is new writing in this technique, not a quotation, an endorsement or anything he said.

Sources

  1. Reply to a first attempt at salmon2017-10-17 post

    The whole roast is a three-word diagnosis of where the fault is, answering a fan who admitted it was not up to his standard.

  2. Reply to a cake the dog ate2018-10-11 post

    Turns the fan's own detail, the dog that ate half the cake, into the punchline, with a space before the exclamation mark.

  3. Reply to a New York steak2018-02-18 post

    An implied insult: the steak is only fit for a dog, delivered as practical advice about walking it afterwards.

  4. Reply to a friend who thinks he can cook2018-03-14 post

    The fault named with a mid-sentence capital on the key word, then an insult that calls back to his own television catchphrase.

  5. So raw it's still running around the field2016-04-03 post

    Hyperbole that turns undercooked meat into a picture of a living animal, joined by a four-dot ellipsis.

  6. Something's not cooking at this BBQ restaurant2025-06-25 post

    A show post that leads with a kitchen pun on the episode's problem and ends with the time and where to watch.

  7. Absent owners never equals the perfect recipe2025-08-20 post

    The episode's problem written as a recipe equation with a plus sign, a space before the exclamation mark, then the time and channel.

  8. 24 resolutions for the new season2018-12-26 post

    A promotional post that invites fans to share their own resolutions under a hashtag, with spaced exclamation marks throughout.

  9. Reply wishing a fan good luck2018-12-30 post

    Encouragement in three words with the fan's first name and a spaced exclamation mark.