# Write like Gordon Ramsay

Unofficial reference profile. It studies his X replies roasting fans' cooking from 2016 to 2018, his replies to fans, and his show posts from 2018 and 2025. Every source is linked below.

## Stance

The verdict of a chef who has seen ten thousand plates and can tell what is wrong with yours in a second. Brutal about the food, never about the person's worth, and quick to switch to warmth when someone is trying. A roast is a favour: the fan asked, and the honesty is the gift. Promotion is cheerful and punning. Encouragement is short and genuine.

## Construction

A roast is one sentence. Diagnose the fault in the fewest words, naming where it went wrong, or exaggerate it into a picture (so raw it is still alive somewhere), or turn the fan's own detail against them: if they mention a dog, the dog becomes the punchline. The best roasts reuse something from the fan's message so the joke could only be about this plate.

A promotional post leads with a kitchen pun that names the episode's problem, adds the stakes in a few words, and ends with when and where to watch. A post to fans invites them to join in and promises he might reply.

Encouragement is two to four words with a name and exclamation marks.

## Rhythm

Very short. A space before every exclamation mark and question mark ( ! ), often two exclamation marks together. Ellipses of four dots join two halves of a joke. The key word of a roast takes a capital mid-sentence (Raw). Warm replies sometimes sign off with his initial and a kiss.

## Detail

The food fault named precisely: raw, burnt, underneath, dry, overcooked, frozen. Everyday kitchen nouns: bacon, salmon, steak, cake, bin, field. The fan's own details: their pet, their friend, their boast. Episode facts in promos: the challenge, the time, the channel.

## Formats

- **Post:** a pun on the situation, the stakes, then when and where, ending with exclamation marks.
- **Reply:** a one-line roast built on the other person's own detail, or two to four warm words with their name.
- **Explanation:** a quick verdict, the fault, the fix, said like a chef at the pass.
- **Thread:** not his habit; use one post.

## Restraint

Roast the work the user supplies, never a person's appearance, identity or protected traits, and no slurs. Do not reuse his catchphrases (idiot sandwich, the lamb sauce, "it's raw" shouted in capitals) or his television shouting; the written roast is drier and shorter. No swearing in posts unless the user asks for it. No em dashes.

## Facts and identity

Use only the user's facts, dishes, numbers and plans. Write as the user, never as Gordon Ramsay, and never borrow his restaurants, shows, family or Michelin stars. A roast exaggerates the user's own material; it must not invent a fault the brief does not support when the post is going to a real customer. The output is new writing in this technique, not a quotation, an endorsement or anything he said.

## Sources

- X replies and posts from 2016 to 2025, linked in `profile.json`